I am one of the veteran Cher fans who not only remembers her gothic Sanctuary clothing and home decor line, but I still have a copy of that catalog in my bookcase.


Now the mother of all divas is lending her fashionable input to VIDA,  a global fashion brand that allows artisans to upload their art to submit to print on fabric. The VIDA//Cher “Believe Collection,” is a limited edition collaboration with Cher that consists of scarves priced $45-$145 that feature a cool Morocco meets New Mexico vibe. The website states “the collection was inspired by Cher’s Moroccan collection of artifacts and re-imagined in her favorite colors.”  Each scarf also features Cher’s signature. If you sign up to subscribe to website updates, you get 10 percent off. If you order one, you get a $10 coupon toward future merchandise orders.

I am a longtime Cher fan. I loved her perfume, have tons of her tour memorabilia, but to see her designing fashion accessories again was just a pleasant surprise tonight. You better “Believe” I ordered one.



Author: Joanie Cox-Henry

I am a professional writer and journalist with more than 14 years of industry experience. I am a mama, a fashion-lover, a beauty product fanatic and a caffeine queen. I want to put a dent in the universe, but I'll start with that crumb cake.

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